That’s something Frascella says is an area of exploration for her team back at base. It’s a much more animal-friendly offering, too, if not quite vegan due to the wool content. As such, Land Rover assures us it is durable and versatile enough to be at home in a car.
“This is a crafted product, but it still performs, it’s still very premium, and it has a lot of attributes that a lot of other materials don’t have,” claims Frascella, adding that the man-made nature of the textile means that it’s easier to work with and easier to control. Land Rover is under no illusion that the Premium Textile offering isn’t for everyone, but it would be wrong to think that the woollen interior isn’t durable and that it’s out of sync with the brand’s rugged off-road image. In reality, though, it’s a lot bigger bigger even than an Audi Q8 boot. As an all-new Land Rover, the Velar presented a perfect opportunity to meet these customer demands. The Range Rover Velar’s boot is a bit bigger on paper than those of rivals, such as the BMW X4 and Porsche Macan. “A year before we kicked off the Velar project we had people calling the studio saying ‘I want to buy an Evoque but I don’t want any leather’,” she tells us. Dash/Interior/Seat Switch, Dash Bezel (see also Instrument or Radio Bezel). It feels robust and warm, but above all, it looks modern and in tune with the Velar’s clean character.Ī lot of that confidence can be put down to the Velar, claims Frascella. LandRover Range Rover Sport, LandRover Range Rover Velar, LandRover Other. Our renowned Sports Command Driving Position enables you to. Found on the seat bolsters, headrests and armrests, it strikes an instantly snug tone compared with cold, hard leather. The cabin of the Range Rover Velar is the perfect space to enjoy the drive. Yet this isn’t its first automotive project Kvadrat supplied interior textiles for BMW’s 2009 Vision EfficientDynamics concept, which previewed the i8.įor the Velar, Kvadrat’s effort is a specially developed woollen and polyester textile called Dapple Grey. Its materials are also used heavily in the fashion world. The Danish firm is more used to supplying materials for high-end hotel furnishings and swish office spaces, and completes thousands of interior design projects each year. “As far as I’m concerned, Kvadrat is the reference in terms of textiles,” Frascella explains.
#RANGE ROVER VELAR INTERIOR BACK SEAT DRIVER#
R-Dynamic variants and up also gain a 12.3-inch driver info display in place of the standard five-inch TFT display that resides between analog dials.Auto Express was invited along to Kvadrat’s Jutland HQ to see the future of car interiors, and to get an insider’s perspective from Amy Frascella, chief designer for colours and materials at Land Rover.Ĭhallenge Land Rover approached Kvadrat during the Velar’s five-year development process, with a view to creating an interior choice that challenges traditional expectations of what is luxury. A hands-free tailgate can also be specced, and a head-up display is available too. Numerous options are available too, including adaptive cruise control with stop-and-go, four-zone climate control, park assist, rear cross-traffic alert, high-speed emergency braking, reclining rear seats, heated and ventilated front seats with 20-way adjustment and massaging, a heated steering wheel, and heated rear seats. For 2022, all models have heated front seats as standard.įorward-collision warning with automatic emergency braking, lane-keep assist, driver condition monitor, cruise control with traffic-sign recognition, and parking sensors are also included, along with a rearview camera. You also get a panoramic sunroof, heated mirrors, blind-spot monitoring, lane keep assist, a driver condition monitor, hill-start assist, hill-descent control, and a solar attenuating windscreen. As standard, all variants of the Velar are equipped with remote access, a power tailgate, and keyless entry.
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